UK YOUNG LIONS WINNERS 2013
This idea bagged us a trip to Cannes Lions to represent the UK in the international Print competition.
THE 24-HOUR BRIEF: Currently, 0.7% of the UK's national budget is donated to overseas aid. This is saving millions of children's lives, but the government could stop paying it at any time. Save the Children wanted to convince the decision-makers to put this in legislation and promise this 0.7% annually.
The Young Lions Competition in Cannes
The brief was to raise awareness of the Macmillan Cancer Support online community. Our ad showed in a simple, universal way that you are never alone online, by highlighting how the letters 'WE' are together on your keyboard.
Unfortunately we didn't come away with a medal, although a jury of 120 Macmillan staff chose ours as their Gold winner out of the 40 entries and they're now using the idea.
THE 24-HOUR BRIEF: Move parents to support the NSPCC by showing what their donation buys for other children; a carefree childhood full of happy memories they'll want to remember.