The IOU Team: It's Payback Time
Does a friend owe you money? Personalise a video to make them cough up.
This interactive campaign for NatWest promoted their app's 'Pay Your Contacts' feature with a cast of mental characters and videos that could be personalised with your friend's name and IOU amount. With ridiculously tight timings, we wrote seven films in two nights and shot them in two days. We launched in a YouTube homepage takeover. 10" character intros gave it a full video interface.
Directed by Ben Falk.
BIMA Awards, Winner – Content Marketing
BIMA Awards, Finalist x 2 – Social, Corporate
Campaign Big Awards, Finalist – Interactive
Webbys, Honoree – Interactive Advertising & Media
Lovie Awards, Shortlisted x 2 – Online Advertising / Internet Video
Epica Annual, In-book
Money Marketing Awards, Gold – Best Digital Communication
Marketing Society Awards for Excellence, Finalist – Content Marketing