The Banner that Goes on Holiday

CHALLENGE
The January sales are particularly competitive for the travel industry, as people take their minds off winter by planning their summers. Virgin Holidays needed to stand out and show how they make you feel like the ultimate version of you.

IDEA
We transformed a ‘normal’ banner by sending it on a Virgin Holiday. In a spoof of the boring, brashly designed ads you see every day online, our feisty geriatrics escape their banner for a real tropical paradise, inviting you to #FlauntIt yourself. Because even banners deserve a holiday. 

RESULTS
With 2.9 million impressions, the banner generated 6x the average click-through rate for the travel sector and 96,841 site landings from people who saw it, contributing to a £2m increase in sales. That’s 5,000 more people heading off to #FlauntIt with Virgin Holidays.

Lovie Awards, Bronze – Banner Ads
Lovie Awards, People's Lovie – Banner Ads
Webby Awards, Nominee – Display Advertising