Only 4% of the UK gives blood regularly. We came up with a way to incentivise repeat donations: an automated system that gives you real-time updates on your blood, so you know where it goes and when you've helped save a life.
We pitched it to the NHS in 2014 but they didn't make it happen and now Sweden has launched it...
At least Sweden gets it.
CHIP SHOP AWARDS: BEST AMBIENT MEDIA
Former Creative Circle president Dave Waters chose this as his favourite winner in the 10-year history of the awards.
"I loved the Windolene mime guy in a glass box; I loved it when I first saw it and I still remembered it months later. I assume the idea is to have the mime actually performing in various urban spaces with a large bottle there. You would just have to stop and watch, wouldn't you? I think it could have won many awards if it had run, but this is the only place I've seen it. Very clever."
At the 2012 Academy Awards, Angelina Jolie became an instant meme when she spent all evening sticking one leg out of her dress.
So we created a Tumblr of movie posters 'feeturing' her leg, complete with ridiculous title puns.