AN ONLINE FILM WITH A TWIST
We made this at Profero in 2012. Our brief was a for a Facebook app but we felt a film would resonate more with our audience, so we personally sold it in to the client. It was our first film and a first for the agency too. Unfortunately, one of the top clients only heard about it after it was shot, and felt it was too different from their TV ad, so they never ran it.