Africa United: TACKLING EBOLA WITH FOOTBALL
In 2014, we teamed up with Idris Elba to help fight the West Africa Ebola epidemic. Taking on the role of Creative Directors, we made two PSAs and an outdoor and social campaign, launching the brand 'Africa United'. This global team of health organisations, athletes, world leaders and NGOs will continue to respond to future epidemics in developing countries.
CLIO Healthcare, Silver – PR / Disease Awareness
Cannes Lions Health, Shortlist – PR
PRWeek US Awards, Finalist – Global Campaign of the Year
BIMA Awards, Finalist – Integrated
The first PSA addressed the African public's stigmatisation and mistrust of the health workers fighting Ebola.
Football heroes told fans, "I'm no hero" to inspire GLOBAL support for these true heroes.
The ad was given airtime during the Africa Cup of Nations, watched by 75 million people across the continent.
The second PSA was designed to be played on stadium screens before games. Idris Elba starred as a coach giving an educational team talk on the tactics for beating Ebola.
"This is no ordinary game. This is life or death."
300+ MILLION IMPRESSIONS FROM INTERNATIONAL EARNED MEDIA INCLUDING 27+ MILLION VIEWS ONLINE
Made in partnership with Idris Elba, TouchCast, KYNE, freuds, RadicalMedia and Green Door Pictures. Funded by the Centers for Disease Control and Prevention (CDC) Foundation.
Director & Photographer: Timothy Saccenti
Designer: Andy Harris
Producer: Ben Schneider at RadicalMedia
Editor: Julia Knight at Work Post
Music: Alex Ball
Sound: Patch Rowland at Final Cut
Post: Jason Wallis at Electric Theatre Collective
Animation: Three Wise Monkeys Studio
In January 2017, we created a PSA to encourage parents in Africa to vaccinate their children.
Starring the team captain of Liberia, the spot aired during the Africa Cup of Nations.
Director: Ben Falk at Odelay Films.