Matt & Dave are widely regarded as ‘The Chuck Norrises of Ideas’.

In 2005, they had an idea so powerful, it caused Hurricane Katrina.

Their posters are so eye-catching, blind people who pass them regain their sight.

Their radio ads are so vivid, you can smell them.

In school, Matt’s story ‘What I Did on the Weekend’ won a Pulitzer Prize, while Dave invented a new colour.

They later attended the University of the Creative Arts, where the tutors studied them.

At below-the-line agency BD Network, their ideas were often below, above, through, inside and two decades ahead of the line all at once.

At digital agency Profero, they made a banner ad that crashed the internet in 24 countries.

At M&C Saatchi, they created a campaign so integrated, it achieved consciousness. 

In 2013, they won the Cannes UK Young Lions competition, just for a laugh.

Since joining Anomaly in 2015, Matt & Dave have been redefining the zeitgeist with work for Cancer Research UK, LEGO and Freeview, and have declined a knighthood.

You can learn more about their careers on LinkedIn – Matt & Dave – but for the story of The Duo, read on...

 

THE EPIC HISTORY OF MATT & DAVE

SEPTEMBER 1999
We first meet in Tavistock College, aged eleven. We hate each other.

2001
We start hanging out with a mutual friend and bond over wholesome activities like making homemade napalm and mountain-boarding into gorse bushes.

 2002
Decide to form a rock band. We don't know any drummers so we bully our only musically talented friend – a viola player – into buying a drum kit. Peer pressure wins out and 'Lifeline' is born. We write songs called Hollow and Broken Dreams. Happy stuff.

Our drummer would go on to play viola with the Stockholm Philharmonic Orchestra. We later realise we're better at acoustic songs and rename ourselves Made with Trees.

2005
Matt is still unsure what to be when he grows up. Dave, whose uncle is a copywriter, thinks advertising sounds fun. Matt thinks so too.

JUNE 2006
We experiment with transvestitism when we go to a fancy dress party wearing fancy dresses. The morning after our cross-dressing shenanigans, we collect our A-Level results from college and get photographed for the local paper, still in makeup. Unwittingly doing our bit to challenge gender stereotypes.

JULY 2006
We apply to separate advertising courses around the UK and go for interviews. Without knowing it, we both pick Advertising & Brand Communication at the University for the Creative Arts in Farnham as our first choice. It seems it's only the beginning for Matt & Dave...

SEPTEMBER 2006
Start uni. Realise we only know how to cook beans. And neither of us brought a tin opener.

During a course trip to Paris in Freshers' Week, we get jumped by some local thugs, but manage to escape with our wallets. We bemuse our new classmates by making a playlist called We Got Beaten Up in Paris, featuring I Get a Kick Out of You and Everybody Hurts.

2006–2009
Spend too little time entering student awards and too much time entering the student union. But we have a fucking great time. We also develop a Coke addiction.

And Matt meets advertising legend Adrian Vickers looking like this...

JUNE 2009
We graduate with degrees in ABC, 60% liver functionality and zero student awards.

JUNE 2009
At our degree show, we meet the creative directors of BD Network. We're a bit drunk at the time. Luckily, so are they. We land our first placement.

AUGUST 2009
We don't know what 'below the line' means, but are told we're working there. We work on everything from big experiential ideas to supermarket FSDUs (Free-Standing Display Units)...  It's not exactly Mad Men, but it's a start. Dave learns the art of scamping. Matt learns he will always be hopeless at drawing. Here we are, hard at work.

DECEMBER 2009
We do our first 'good' campaign: adopting two dozen reindeer for the agency Christmas card. They send us to Scotland's Cairngorm mountains to meet the herd.

AUGUST 2010
The original Matt & Dave illustrations are born, thanks to Tamsin Baker.

MARCH 2011
We enter Cannes UK Young Lions in the Print category and place in the top five.

AUGUST 2010
Dave marries Melissa Songer. Matt puts his copywriting skills to use in a "crucifying" best man's speech, the theme being 'Why Mel has made a big mistake'. In front of Dave's newly extended family, it portrays him as a childish idiot who will urinate literally anywhere when drunk.

JUNE 2011
The time comes to fly the BD nest, and a little bird (Twitter) tells us Profero is hiring. Our first brief is to redefine the tone of voice and design of Talk to FRANK, the government's drugs advice service. Shit just got real.

JULY 2012
We win our first Chip Shop Award. Our mums cry. We're not sure why.

OCTOBER 2012
Profero flies us to Munich to work with Plan.net. Our first experience of working abroad gives us a valuable insight into how the Germans do advertising and how much they love sausage.

MARCH 2013
After almost two brilliant years, we bid Profero a drunken farewell at our favourite Camden boozer, The Colonel Fawcett.

MARCH 2013
Following our stints in Shoreditch and Camden, we move to Soho and M&C Saatchi.

APRIL 2013
We win Cannes UK Young Lions. Queen's We Are The Champions plays on repeat for 3 days.

MAY 2013
Our first campaign at M&C goes live, featuring seven short films and an interactive YouTube homepage takeover. All created in seven weeks. It nearly kills us.

JUNE 2013
The Guardian flies us to Cannes. We don't win the international Print competition but we do the UK proud at the Young Lions party. Dave bumps into David Droga and gets a photo with him right outside a toilet. Matt meets ad legend George Lois, who advises him, "Never let anybody fuck with ya."

JUNE 2013
Matt writes an article for Campaign on our experience in Cannes. Their photographer makes us look like a pair of total dickheads.

AUGUST 2013
We record our first radio ads, featuring Alex Macqueen aka Neil's dad in The Inbetweeners.

SEPTEMBER 2013
The IOU Team wins at the BIMAs and gets M&C nominated for Digital Agency of the Year. Dave can't be there, so he photoshops himself in.

OCTOBER 2013
We bring performance poets to the London Underground to encourage travellers to be more considerate of each other. The campaign generates six million impressions online and our first TV coverage, on BBC London News.

OCTOBER 2013
We shoot our next film project: a spoof survival show in which 'extreme saver' Bill Cutter gets dropped into the suburban jungle of Bromley to teach a family his insane saving techniques. Starring comedian Craig Campbell aka @moosefucker. Unfortunately the client loses their balls and it never sees the light of day.

DECEMBER 2013
We spend two days in an Edinburgh studio shooting an ad with Rachel Sermanni, one of our favourite folk musicians.

MAY 2014
Transfer to M&C Saatchi Stockholm, where we stay in a lovely converted prison. We leave after nine days because the beer is just too fucking expensive. But not before drinking lots of it on Matt's birthday.

AUGUST 2014
Shoot a film for Ballantine's Whisky that involves laser beams, sledgehammers, fake products such as 'Ballantine's Finest Pickled Eggs', and one very angry goose.

SEPTEMBER 2014
Shortlisted at the BIMAs. This time, Dave is able to go. We don't win anything.

OCTOBER 2014
Lean Mean Fighting Machine merges with M&C Saatchi. We help the two creative departments bond by arranging a Tuesday lunchtime pub session. 'BUESDAY' becomes an M&C tradition.

NOVEMBER 2014
Work on a pro-bono project to educate Africa about Ebola. The client is Idris Elba. Our first TV ad airs to 75M people across the continent and is covered by media worldwide. We even write an article for The Guardian. But most importantly, the work makes a real impact in Africa.

NOVEMBER 2014
We go surfing in Portugal. Dave gets wiped out by a huge wave and fractures his spine. Ironic, seeing as our Africa United campaign is called 'We've Got Your Back'. He also gets a graze on his forehead that looks like the Batman symbol. He has to wear a back brace for months.

NOVEMBER 2014
A video of celebrities endorsing Matt & Dave becomes the top story on Adweek.

Adweek_Celeb_Testimonials.jpg

FEBRUARY 2015
We make an ad with Rachel Riley from Countdown and Dave dresses up as her doppelgänger. Spot the difference.

JUNE 2015
Our 'Matt & Dave Celebrity Testimonials' video smashes it at the Chip Shop Awards.

AUGUST 2015
We meet Oli & Alex, Anomaly ECDs, who tempt us away from the seven floors of M&C Saatchi to work in a tiny old ink factory in Farringdon. Here we are on our first and last days of M&C.

SEPTEMBER 2015
Our first UK TV campaign (and last project at M&C) goes live. Not just one ad but fifteen, featuring Bill Bailey speaking in yak, and Rhod Gilbert pulling out his nasal hair with pliers.

SEPTEMBER 2015
Dave becomes a DAD!

DECEMBER 2015
At Anomaly's Christmas party, Dave gets so drunk he passes out before dessert.

MAY 2016
Our first big project at Anomaly – launching Budweiser Twist-Offs – goes tits up after months of work because the poorly-made caps are lacerating people's hands. We go down the pub.

JUNE 2016
Matt proposes to his girlfriend, Livonia. Dave's first question is, "Can I do a speech?"

SEPTEMBER–OCTOBER 2016
Matt travels round California while Dave holds the fort at Anomaly between nappy changes.

JANUARY 2017
After seven years, our famous illustrations get an update. Becoming a dad has aged Dave. Matt is just hairier.

Also in January, Dave finally pops the question...

Just kidding. We're recreating Matt's proposal in the exact spot he asked Livonia in the student village of UCA Farnham.

Dave organises an epic 'Stag Don't' in Dublin, featuring a trip to the Guinness storehouse and a bizarre list of socially awkward challenges Matt has to complete, which sees him busking on a tin whistle, mounting a gypsy's horse and convincing a random woman to give him her bra.

FEBRUARY 2017
Matt & Livonia have their Eternity Party. Dave defies expectations by not ripping Matt a new one in his speech. Instead, he tugs at the heartstrings with an ode to his best friend. Aww.

MARCH 2017
We launch an integrated campaign for Cancer Research UK's Race for Life, focused on the real women who are BEATING CANCER by taking part.